3. Define Purpose
Challenges for Change Expe
A positive purpose is the emotional fuel of an organisation. It enables employees to find meaning in their daily work. This has become increasingly important nowadays, especially for the new incoming generations. The millenials judge their managers by their ethical compass and want to work for organisations that have a bigger purpose than simply making profits.
Organisations that can define and communicate a clear purpose attract better employees, show lower stock market volatility and enjoy higher customer loyalty.
A higher purpose makes striving for profit more rewarding and transforms the meaning of work.
Robert Quinn & Anthony Thakor
usolvit Guidance and Support
How can usolvit support you in defining your purpose and connecting it with your mission?